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LEARN - Luncheons
Many say our monthly luncheons, held September through June, are the
best part about membership in the AMA. Our
luncheon speakers - all
experts in their fields - offer stimulating presentations. And, you
have the opportunity to meet new people or visit with other
associates and share ideas over a great meal. Improve your
professional development by attending our next luncheon.
Our luncheons are held at the Jepson Alumni
Center on the campus of the University of Richmond. Free parking
is available in the off-street lot in front of the Jepson Alumni
Center.
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June 2008 Social in Shockoe Slip |
Tuesday, August 12, 2008
Learn more about our
breakfast event.
UPCOMING LUNCHEONS
& EVENTS
- SAVE THE DATES
Including our new summer program
July 16, 2008 – Kick up your
heels and kick off the ’08 – ’09 chapter year with Syntient’s Dan
Elash. Spend the evening in the Edgar Allen Poe Museum courtyard
and find out why you need to “Get Smart or Die.”
August 12, 2008 – Our first
breakfast meeting! Local entrepreneurs reveal their best-kept
secrets to unlocking profits with smart marketing. Join us for java
and a panel discussion with three, count ’em, three big-time local
business owners.
September 18, 2008 – Marci
De Vries of Imre Communications travels from Baltimore to
give her electrifying presentation on Social Networking. One of the
AMA’s top-ranked speakers, Marci will inform, educate and leave you
with relevant information about social networking.
October 15, 2008 – Renee
Brown, CMG Marketing Director of Wachovia Corporation, will
discuss "Diversity Marketing
- Why it Matters". Renee is tops in her field and a dynamic speaker.
Get here early and meet one of the nation’s top executives.
November 19, 2008 – The MVP
Group: It’s a Hit… Using Sports to Enhance Any Size Marketing
Budget. So you don’t have a NASCAR budget. What can sports do to
enhance your brand? Come on down and find out in this informative
panel discussion.
December 18, 2008 – Coliseum
Rocks — How did the RBC Center in Raleigh become one of the
country’s leading entertainment centers? Two bigwigs from
Capstrat in Raleigh share the tale of a great building and
behind-the-scenes fun that made it what it is today.
January 22, 2009 – Daryl
Travis, author of Emotional Branding, shares stories and
insights into a different way to think about connecting to your
customers. Daryl is one of the top branding authors in the entire
country… make that the world. Don’t miss this one.
PAST LUNCHEONS
June 19, 2008, Thursday
Radical Listening: Leveraging Social Media for Customer Insight &
Intimacy
 Guest
Speaker: Leslie Forde, Vice President of Strategic Alliances,
Communispace Corporation
When: Thursday, June 19, 2008, 11:45 am – 1:00 pm
(registration begins at 11:15 am) *NOTE NEW TIME
Where:
University of Richmond’s
Jepson Alumni Center
Cost:
$25 for members; $40 for non-members; $20
for students (We now accept on-line credit card
payments. If you can notPayment is cash or check at the
door, if you do not cancel by the RSVP date in advance of event we
will bill you.)
RSVP:
Friday, June 13, 2008
Billing Inquires
Using social media as more than a new
channel for advertising and communications, Leslie will discuss the
concept of ‘radical listening’ to customers and how social media can
be used to actively listen and participate in the customer
conversation.
Leslie Forde is a marketing and brand
management veteran having held positions with Xerox, Bausch & Lomb
and Allstate Insurance. Today, she is vice president of strategic
alliances at Communispace Corporation, where she develops strategic
partnerships with customer-focused organizations including marketing
consultancies, advertising firms and public relations agencies. She
helps Communispace’s partner companies to effectively leverage
customers by integrating them into the marketing conversation and
providing them the tools they need to improve overall marketing
effectiveness.
Communispace Corporation is one of
the fastest growing social networking companies in the country. The
company enables global businesses to continuously engage with, and
listen to, their customers, generating extraordinary insights and
delivering phenomenal business results. Communispace’s 200+
employees build and manage the more than 300 private online customer
communities for a marquee list of Fortune 500 companies like Kraft,
Unilever, Hewlett-Packard, GlaxoSmithKline, Charles Schwab, and
InterContinental Hotels Group. Communispace has received a number of
awards and citations over the last several years, including the
first Forrester Groundswell Award for most innovative and effective
business use of social technologies and the Massachusetts Technology
Leadership Council’s Best Social Media Company of the Year.
May 15, 2008, Thursday
Building Brands in Urban Communities.
 Guest
Speaker: Jeff Johnson
(Bio)
When:
Thursday,
May 15, 2008, 11:45 am – 1:30 pm
(registration begins at 11:30 am)
Where:
University of Richmond’s
Jepson Alumni Center
Cost:
$25 for members; $40 for non-members; $20
for students (We now accept on-line credit card
payments. If you can notPayment is cash or check at the
door, if you do not cancel by the RSVP date in advance of event we
will bill you.)
RSVP:
Friday, May 9, 2008
Billing Inquires
Within the corporate community and
abroad, Jeff Johnson is recognized as one of the premier experts on
hip hop and urban communities. Jeff utilizes his knowledge of
marketing and experience in the urban market from his days as VP of
the Hip Hop Summit Action Network and weekly appearances on BET’s
rap city to talk about how corporations can best build brand
awareness in the urban corridor. An architect for social change, as
well as an innate ability to both influence and inspire, Johnson is
one of today’s most gifted leaders in both the political and
entertainment arenas.
 April 17, 2008, Thursday
Reality Check - The Real American Consumer
Guest
Speaker: Katherine Wintsch, Vice President and Group
Planning Director at The Martin Agency
When:
Thursday, April 17, 2008, 11:45 am – 1:30 pm
(registration begins at 11:30 am)
 Where:
University of Richmond’s
Jepson Alumni Center
Cost:
$25 for members; $40 for non-members; $20
for students (We now accept on-line credit card
payments. If you can notPayment is cash or check at the
door, if you do not cancel by the RSVP date in advance of event we
will bill you.)
RSVP:
Friday, April 11, 2008
Billing Inquires
Marketers are quick to set their
sights on the ten percent of the population sitting on the leading
edge of brands, experiences and culture. However, truth be told,
Wal-Mart is the number one apparel retailer in the world and Payless
is the number one shoe retailer. Katherine shares an intimate
portrait of the ninety percent of the population overlooked by many
marketers. This profile of The Real American Consumer proves that
consumers from Middle America are anything but mediocre.
Katherine has been recognized as one
of the leading strategic thinkers in the country, having won both
national and international strategic planning awards from the
American Association of Advertising Agencies. Just recently, the
strategic direction she developed for The Learning Channel (TLC) was
named one of the top ten strategies in the world by the Account
Planning Group in London.
Katherine is currently a Vice President and Group Planning director
at The Martin Agency where she uncovers unique target audience
insights in order to bridge the gap between corporations and
consumers. She’s currently running the strategic planning efforts
for the world’s largest retailer, Wal-Mart.
In addition to working for The Martin Agency, Katherine serves as an
adjunct professor at the VCU Adcenter, the number-one ranked
advertising graduate program in the country.
Luncheon Sponsor: The Martin Agency
March, 20 2008 Luncheon
From 'Aha!' to 'Uh-Huh.': How to Ignite, Realize and Sustain Great
Ideas—A Lesson in Innovation Activism
 Guest
Speaker: David Roth, Managing Partner, Get Stirred Up
(bio)
When:
Thursday, March 20, 2008, 11:45 am – 1:30 pm
(registration begins at 11:30 am)
Where:
University of Richmond’s
Jepson Alumni Center
Cost:
$25 for members; $40 for non-members; $20
for students (Payment is cash or check at the
door, if you do not cancel at least 2 days in advance of event we
will bill you.)
RSVP:
by Friday, March 14, 2008
Sharing key insights
from his own entrepreneurial path as the founder and CEO of
Cereality Cereal Bar and Cafe, the breakthrough restaurant chain
recently acquired by Kahala-Cold Stone, David describes how the
lifespan of a truly game-changing business idea starts with a
revelation, an 'Aha!' moment, where you're stirred up by something
completely unobvious that suddenly seems totally right, and moves
across a wide spectrum to the point where it is taken for
granted–when it becomes and 'Uh-huh.' moment and a brand of record.
Luncheon Sponsor: Variety
February, 21 2008 Luncheon
“It’s a
Crisis!” How the Media and Special Interest Groups Have
Created A Modern Day Mythology.
 Guest
Speaker:
Ernest DelBuono, Vice President
Neathawk Dubuque & Packett (bio
pdf)
When:
Thursday, February 21, 2008, 11:45 am – 1:30 pm
(registration begins at 11:30 am)
Where: University of Richmond’s
Jepson Alumni Center
Cost: $25 for members; $40 for non-members; $20
for students (Payment is cash or check at the
door, if you do not cancel at least 2 days in advance of event we
will bill you.)
RSVP: by Friday, February 15, 2008
Business organizations occasionally get
into trouble – product recalls, financial issues, poor CEO
performance, etc. In a perfect world, businesses and their customers
should be able to satisfactorily resolve these issues. Instead,
outside interests are determined to turn every event into a battle
between good and evil; big and small; villain and victim.
Learn how to recognize a ‘crisis’ and how to keep your organization
from becoming a poster child for a social or political issue you
have little or no control over.
Topics covered:
• What is crisis?
• How to recognize when your organization is in trouble?
• Victims and villains
• Why the Johnson & Johnson Tylenol crisis model is a myth
• Case studies
Luncheon Sponsor: Neathawk Dubuque & Packett
January
2008 Luncheon
"Global Alert: Economies Under Pressure"
Featuring Christopher Keating, VP,
Consumer Strategist, Financial Services for Iconoculture
 When:
Thursday, January 24, 2008, 11:45 am – 1:30 pm
(registration begins at 11:30 am)
Where: University of Richmond’s Jepson Alumni
Center
Cost: $25 for members; $40 for non-members; $20
for students (Payment is cash or check at the
door, if you do not cancel at least 2 days in advance of event we
will bill you.)
RSVP: by Friday, January 18, 2008
Recent macroeconomic trends suggest that U.S.
and global economies are teetering on the brink, with no disaster
relief in sight. As social, political and economic tempests escalate
in every corner of the world, uncertainty and instability are
driving a new set of consumer values and calling for dramatic action
on a macroeconomic level. This clear-eyed look into the causes,
effects and consequences of the precarious economic climate will
help clients Get Real about not-so-sunny forecasts, and get ready to
weather the storm.
Insights and Action:
- Anatomy of a storm: Recognize the warning signs, understand the
origins.
- See how meltdown scenarios may affect the lives of consumers
across demographics.
- Find out how values like savvy, thrift, community, responsibility
and sustainability will drive consumer behavior in the new economic
climate.
- Damage control: Explore how policy changes and corporate action
may help ease the strain and soften the blow.
Luncheon Sponsor: Genworth Financial
November
2007 Luncheon
Design Changes Everything
Brian Collins
Former Executive Creative Director of Ogilvy &
Mather's Brand Integration Group
When:
Thursday, November 15, 2007, 11:45 am – 1:30 pm
(registration begins at 11:30 am)
Where: University of Richmond’s Jepson Alumni
Center
Cost: $25 for members; $40 for non-members; $20
for students (Payment is cash or check at the
door, if you do not cancel at least 2 days in advance of event we
will bill you.)
RSVP: by Tuesday, November 13, 2007
Brian Collins has been an
advocate for driving massive change in global marketing. He believes
design thinking should be at the center of business and brand
building and not traditional advertising.
“If the experience of your brand does not embody remarkable design
thinking, you have nothing worth advertising. Period.”
For nine years he lead the Brand Innovation Group at Ogilvy & Mather
as a lab for innovation and transformation design. His work there
includes Helios House, BP’s ecologically driven gas station in Los
Angeles; new design campaigns for Coca-Cola; and the fantastical
fifteen-story Hershey chocolate factory in Times Square, which
Businessweek.com praised as a Retail Wonder of the World.
His team’s work has been featured on ABC, CBS, and NBC, as well as
in the Wall Street Journal, New York Times and Fast Company
magazine, which selected him as Peak Performer in American Design in
2005. The National Organization for Women honored Brian’s team with
its 2006 Image Award, for work they did to help launch Dove’s
“Campaign for Real Beauty”.
To inspire young creative people to take active roles in social
causes, Brian founded “Designism: Design for Social Change”, an
annual forum sponsored by the Art Directors Club of New York.
Brian speaks globally on innovation and design, including at the
World Economic Forum in Davos, Switzerland.
Most recently The Martin Agency partnered with Brian on their
successful bid for The Alliance for Climate Protection, the group
founded and chaired by Vice President Al Gore.
Read more about him at
http://www.fastcompany.com/magazine/95/open_design-collins.html
A
Special Request From Our Speaker, Brian Collins
I look forward to seeing you at the upcoming AMA event on
November 15th.
I am asking you, as a prerequisite for joining us at the luncheon,
to bring your favorite book as a child. It can be any book you
loved. One that opened up your mind and heart to seeing the world in
a new, bigger or more imaginative way. In short, a book that left
its mark on you.
If possible please choose one that had impact not only because of
its story, but also because of its visual design. It can be any,
preferably hard-cover volume.
Then, in 200 words or less, please write why your book was so
meaningful to you and how it may have informed the way you see the
world as an adult. Please print out your essay and bring it with
you, inside your book.
Your book will be collected at the luncheon on the 15th and given
to a charitable children's organization. Your brief essays and
books will be documented.
Sure it's extra work. But I think it will help make our time
together more interesting.
I hope you think so, too.
Brian Collins
(The Book Affect is an initiative started by designers in support of
making a lasting impact on the lives of children through the printed
word. Our mission is to preserve the importance of childhood and
imagination by identifying the stories that have inspired and opened
the hearts and minds of creative people, and donating these books to
libraries and charitable institutions across the world.)
Luncheon Sponsor: Virginia Center Commons
October
2007 Luncheon
Peter Weedfald, Circuit City Stores, Inc.,
Chief Marketing Officer
When:
Thursday, October 18, 2007, 11:45 am – 1:30 pm
(registration begins at 11:30 am)
Where: University of Richmond’s Jepson Alumni
Center
Cost: $25 for members; $40 for non-members; $20
for students (Payment is cash or check at the
door, if you do not cancel at least 2 days in advance of event we
will bill you.)
RSVP: by Tuesday, October 16, 2007
Before joining Circuit City Stores,
Weedfald served as senior vice president, sales and marketing, U.S.
consumer electronics and North American corporate marketing for
Samsung Electronics America, a marketer of consumer electronics,
information systems and home appliance products. Prior to joining
Samsung in 2001, he served as chief operating officer of Bigfoot
Interactive, a provider of email communications solutions and
marketing automation technologies. Previously, Weedfald held several
senior positions including executive vice president of corporate
communications and emerging business, executive vice president of
marketing and strategic business, and senior vice president of
global marketing at ViewSonic Corporation, a worldwide provider of
advanced display technology.
Luncheon Sponsor: MNI
September
2007 - Kick-off Luncheon
Virginia Lottery
Bill Replogle of Qorvis
When:
Thursday, September 20, 2007, 11:45 am – 1:30 pm
(registration begins at 11:30 am)
Where: University of Richmond’s Jepson Alumni
Center
Cost: $25 for members; $40 for non-members; $20
for students (Payment is cash or check at the
door, if you do not cancel at least 2 days in advance of event we
will bill you.)
RSVP: by Tuesday, September 18, 2007
In his more than twenty years in the
business, Bill Replogle has developed a love of brands that is
reflected in all of his work. Prior to joining Qorvis
Communications, Replogle was Chief Mechanic at Sparky’s Garage, an
award winning advertising agency known for its outside-the-gearbox
thinking. Along with partner John Pfeifer, Bill led the creative
charge for clients like Harley-Davidson, GlaxoSmithKline, Stanley
Martin Homes, and the American Cancer Society. Replogle’s areas of
expertise include branding, concept, copy, creative direction,
branded entertainment and venture development.
Billing Inquires
We understand that schedules sometimes
change If you can't make it to an event that you have
previously registered for, please let us know by the stated RSVP
date. This allows us to cancel your food order or give our seat to
another member. If we don't find out in time to cancel the food
order we are charged for your reservation and must pass that cost
along to you.
We now work with
The Bookkeeping Department to handle billing for accounts that
were not paid by credit card. If you have any questions about you
invoice, please feel free to contact them during normal business
hours.
Directions
to UR
The University of Richmond is located in the far west end of
Richmond near the intersection of River Road and College Road. The
Jepson Alumni Center is building #49 at the bottom of the campus map
(pdf document).
Click here for a campus map of the University of Richmond.
Click here for driving directions to the University of
Richmond in the far west end..
2007 - 2008 Luncheon Costs
$25 for Members
$40 for guests
$20 for students
Make a difference – Sponsor a student
Join the Richmond AMA's College Connections program! You can sponsor
one or more local marketing students at an upcoming luncheon. It
costs only $20 per student. Sign up today by contacting the
Chapter Vice President
for Collegiate Relations.
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