June 18, 2009 - Evening Event How to Change When Change is Hard

Guest Speaker: Dan Heath, best-selling author of Made to Stick: Why Some Ideas Survive and
Others Die (Bio)

When: 5:00 pm – 5:30 pm  Networking Reception
             5:30 pm – 6:30 pm  Program
* We request that registered attendees sign in no later than 5:25 pm for this event. Any open seats at this time may be relinquished to those on our Wait List on a first come, first serve basis.

Where: University of Richmond’s Jepson Alumni Center

Cost: $20 member, $30 guest, $18 student
 (We only accept on-line credit card payments.)   Accounting Inquires

Food Service: Light hors d’oeuvres will be served

RSVP: Late Registration is still open! Registration Closed?

Join AMA-Richmond for a thought-provoking discussion on CHANGE as we welcome best-selling author of “Made To Stick” and Fast Company magazine columnist Dan Heath for “How To Change Things When Change Is Hard.” Whether individual, organizational, or societal, change at every level is hard—and typically treated separately. Yet all change efforts have something in common: For anything to change, someone has to start acting differently. What distinguishes hard changes from easy changes? Is it possible to turn a hard change into an easier change? Heath will explore these answers, as well as the challenges of change agents to provide understanding with motivation, and inspire passion with direction. He’ll outline the framework for changing things, built on the rational versus the emotional—or the Rider versus the Elephant—including:

- Direct the Rider: What looks like resistance is often a lack of clarity.
- Motivate the Elephant: What looks like laziness is often exhaustion.
- Clear the Path: What looks like a people problem is often a situational problem.

Whether the switch you seek is in your family, your organization, your industry, or in society at large, you’ll get there by making these three things happen.

For more information visit madetostick.com

Students wishing to be sponsored must contact Tim Asimos.

UPCOMING LUNCHEONS & EVENTS  -  SAVE THE DATES

June 18, 2009
To Be Announced

PAST LUNCHEONS

May 14, 2009
Everything I Needed to Know About Marketing Success, I Learned From My Customers
Presentation Link (pdf) - Download a copy of Cynthia's presentation.
The definition of insanity is doing over and over what doesn’t work, expecting different outcomes. Our speaker concurs. After witnessing and suffering the pain of “marketing done wrong” in several companies, there came a time when things had to change or it was time for another profession. Following a series of 60 interviews with various stakeholders and assessing marketing lessons learned first-hand, a new system was born – a customer development process. Take away the basics of a 4-step process that builds customers in parallel with products and generates revenue and profits along the way.

Guest Speaker: Cynthia Holladay, UpRight Marketing, San Mateo, CA (Bio)

When: 11:30 am – 1:00 pm 
* We request that registered attendees sign in no later than 11:55 am for luncheons. Any open seats at this time may be relinquished to those on our Wait List on a first come, first serve basis.

Where: University of Richmond’s Jepson Alumni Center

Cost: $25 for members; $40 for non-members; $20 for students (We only accept on-line credit card payments.)   Accounting Inquires

RSVP: Thursday, May 7, 2009, 12 noon    Registration Closed?

In the years 2000-2002, the high-tech industry and Silicon Valley experienced a crisis not unlike the one we are all experiencing now. Unprecedented world events coincided with the dot-com boom and bust — causing thousands of high-tech marketing professionals to reassess their personal and professional lives. Some chose to leave the Bay area; others left the technology field or the profession altogether. Some marketers chose to meet the challenges head on, even though they had no idea what the outcomes would be.

Our speaker, Cynthia Holladay, principal and CEO of UpRight Marketing in San Mateo, CA, was one of the latter. During those years, Holladay was the president of the Silicon Valley American Marketing Association and the vice president of marketing at a volatile software start-up. She will share stories of how a team of marketers led a chapter to become AMA’s “Chapter of the Year” in 2001. And she will share the lessons learned about marketing leadership that spans surviving to thriving in turbulent times.

April 16, 2009
Online Reputation Management: Tips and Tactics to Make Sure Your Audience Is Getting the Right Message About Your Brand
Presentation Link (pdf) - Download a copy of Eric's presentation.

Guest Speaker: Eric Waldinger, Aquent, Chicago, IL

When: 11:30 am – 1:00 pm 
* We request that registered attendees sign in no later than 11:55 am for luncheons. Any open seats at this time may be relinquished to those on our Wait List on a first come, first serve basis.

Where: University of Richmond’s Jepson Alumni Center

Cost: $25 for members; $40 for non-members; $20 for students (We only accept on-line credit card payments.)   Accounting Inquires

RSVP: Thursday, April 9, 2009, 12 noon    Registration Closed?

Eric Waldinger, Online Marketing Practice Leader for Aquent will lead a discussion focusing on Online Reputation Management.

As consumers and businesses increasingly adopt the Internet self-service model for research, organizations must ensure that the content on the web addresses multiple issues. This discussion will address specific questions about how to position products or services so that they appear when a user does a search and ensure that your organization has the right messaging online.

Online reputation management is a developing field that encompasses public relations and search engine optimization. In addition it is a field that involves the monitoring of online conversation, and the action undertaken, to improved brand reputation within search engine results. We will address different tactics to improve this key area of Online Marketing. Eric will provide and overview on trends that are happening in the industry.

Eric Waldinger is the leader of Aquent’s online marketing practice. He is a seasoned marketer with in-depth knowledge of both online marketing and the staffing industry. Prior to joining Aquent, Eric worked for almost five years at Careerbuilder.com in various roles on both the corporate and consumer sides, most recently as vice president of interactive marketing and affiliate marketing. In this role he was responsible for all online marketing activities, including paid search, media buying, affiliate management and SEO. Prior to Careerbuilder.com, Eric spent six years with Robert Half International, moving from sales to sales leadership and ultimately marketing and strategy.

About Aquent

Aquent is the talent agency for marketing and design professionals. Every agent is focused on a single marketing or design discipline, ensuring for both talent and clients a dedicated resource that speaks their language and specializes in their areas of expertise.

March 19, 2009, Thursday
Start a business? In THIS economy??!?!?!

When: 11:30 am – 1:00 pm 
* We request that registered attendees sign in no later than 11:55 am for luncheons. Any open seats at this time will be relinquished to those on our Wait List on a first come, first serve basis.

Where: University of Richmond’s Jepson Alumni Center

Cost: $25 for members; $40 for non-members; $20 for students (We only accept on-line credit card payments.)   Accounting Inquires

RSVP: Wednesday, March 11, 2009, 12 noon    Registration Closed?

Guest Speakers:
Ed Gooding, Owner Merge Computers
Connie Hom, Owner, Buckingham Nurseries
Darrell Jervey, Owner Worth Holdings
Tom Bowden, Attorney, Sands Anderson

Whether you already own your own business or are considering a change, this luncheon is for you. We’ve brought together four of Central Virginia’s experts on starting, sustaining and growing businesses.

After hearing and interacting with the panel you will know:

• What are the most important things to consider BEFORE starting a business?
• What kind of support system (personal and professional) do you need?
• How do you figure out if your idea is worth pursuing?
• What characteristics do successful entrepreneurs share?

Meet the panel:

Ed Gooding – The owner of Merge Computers for 25 years, Ed is also one of the area’s top lecturers about entrepreneurship.
Connie Hom – The owner of Buckingham Nurseries for 28 years, Connie is one of the most positive and inspiring business people you will ever meet.
Darrell Jervey – One time medical student and set designer for films, he is the owner of Worth Holdings, LLC…a business that brings new product ideas to life.
Tom Bowden – An attorney at Sands Anderson, he has a long career as an entrepreneur and now advises some of the area’s top companies.

If you have questions for the panel that you would like answered during the panel discussion, please email Peter Kaufman.

Members must respond to their invite or register with their AMA Member email address to receive the member rate.

Students wishing to be sponsored must contact Tim Asimos.

February 19, 2009, Thursday
The Media Landscape: Today and Tomorrow

Guest Speakers:
Scott Christino, Retail and National Manager, Richmond Times-Dispatch
Aaron Kremer, Owner, Richmondbizsense.com
Don Richards, VP and General Manager, NBC Channel 12
Jason Roop, Style Weekly, Editor-In Chief
Bob Willoughby, General Manager, Cox Radio

When: 11:30 am – 1:00 pm

Where: University of Richmond’s Jepson Alumni Center

Cost: $25 for members; $40 for non-members; $20 for students (We only accept on-line credit card payments.)

RSVP: Wednesday, February 18, 2009  Accounting Inquires

Join us for a lively panel discussion with some of the area’s top names in TV, online, radio and print. Get the inside scoop from these media leaders, and learn how you can best position your media buys — for yourself, and your clients — to maximize your reach and your media dollars. Bring your questions, or submit them in advance to .

Don’t miss your chance to be part of this highly interactive discussion. And, as always, tell a friend and help us spread the word about AMA-Richmond — the place for marketing professionals to connect for networking and professional development.

Sponsored by

January 22, 2009, Thursday
Building and Sustaining an Emotional Connection with Your Customers

Guest Speaker: Robert S. Kelley, Ed.D., President, Pure Culture Consulting

When: Thursday, January 22,  2009,
11:30 am – 1:00 pm

Where: University of Richmond’s Jepson Alumni Center

Cost: $25 for members; $40 for non-members; $20 for students (Beginning January 1, 2009 we will only accept on-line credit card payments for event registrations. We regret that due to rising costs we will no longer be able to bill you for event registration. We suggest that you print your on-line registration form as documentation to submit for your reimbursement.) 
Accounting Inquires

RSVP & CANCELLATIONS: Friday, January 16, 2008, 12:30 pm.  Billing Inquires

Do you represent a brand that consumers run to or run from during difficult times? There is a great deal of promiscuous shopping going on these days as traditional brand loyal consumers are being tempted daily by the offerings of low price, deep discounters or unique service providers that can help a client reduce the cost of doing business. In addition, new competitor business models will emerge in your market space; out of nowhere from this recession, that will place even greater pressure on you to perform. More than likely, some of the customers, who liked you before, will emerge from this recession liking someone else better. Their priorities change. What they find meaningful changes. They fall “in like” with a new brand. It is a fact of life - post recession. You may be able to win some of them back, but it can be difficult.

During the luncheon, Dr. Bob Kelley we will examine and discuss the fundamental building blocks of building and sustaining an emotional connection with your core customer during good and bad times.

Bob Kelley is president and principle consultant for Pure Culture Consulting Inc., a Richmond, Virginia based brand, strategy, culture, and research consulting firm. Pure Culture Consulting’s mission is focused on helping senior leaders and their organizations find a sustainable path to growth.

Bob holds a doctorate in education from the College of William and Mary and a masters from Virginia Commonwealth University. He graduated in 1977 with a BA in psychology from Florida State University. Bob currently teaches graduate classes in human resource strategy, leadership theory and application, and compensation and benefits in the master of human resource program at the University of Richmond. He also teaches strategy and culture in the Fast Track MBA program at Virginia Commonwealth University. Bob is also on the faculty of the NGA Cornell University Supermarket Executives Program, the American Strategic Management Institute and the University of Richmond, Leadership in Education Institute. He is a frequent national speaker on the topics of brand strategy, customer service, leadership, and culture.

Prior to founding Pure Culture Consulting, Bob spent 17 years at Ukrop’s Super Markets Inc.

Registration is Closed
CVENT is the exclusive  provider of online registration and eMarketing tools to our members.

Thursday, December 18, 2008
Extreme Speed Networking

When: 11:30 am – 2:00 pm
              Registration, Lunch & Networking on your own
              11:30 am - 11:55 am
              Speed Networking 11:55 noon - 1:05 pm
              *Optional four-expert rotation 1:05pm - 2:00 pm

Who: Ryan Adams, Co-Owner, Vivus Software
           Dana Ailsworth, AQUENT, Branch Manager
           Phil Conein, President, TECHEAD
           Angela Daniels, AQUENT, Creative Talent Agent
           Lisa Stanfield, Executive Vice President, BMA
          Jim Wilson, Attorney, Wilson Stoyanoff, PLC
           (bios)

Where: University of Richmond’s Jepson Alumni Center

Cost: $25 for members; $40 for non-members; $20 for students (We now accept on-line credit card payments. If you can not pre-pay, payment is cash or check at the door, if you do not cancel by the RSVP date in advance of event we will bill you.)

RSVP: Friday, December 12, 2008  Billing Inquires

Join the AMA for a very special December program. To meet the needs of our group as the world changes quickly around us, we’ve planned an event to get you moving, and get you introduced to as many people as possible.

THIS EVENT IS LIMITED TO 120 PEOPLE AND YOU MUST PAY ONLINE. THERE IS NO ONSITE REGISTRATION of PAYMENT.

Here’s how it works…

The general schmoozing and registration begins at 11:30. You may also pick up your lunch at this time. It is not a sit-down lunch, so please arrive as close to 11:30 as possible.

At exactly 11:55, everyone will be seated for the extreme networking. You’ll meet lots of people so make sure your 1-minute elevator pitch is primed and ready.

After 70 minutes, you have two options:

1. You may leave.
2. You may meet with up to five industry experts to help you do a better job at your present company, or help you as you explore new job opportunities. These experts include:
  a. Aquent - Staffing
  b. TecHead – Staffing
  c. Wilson Stoyanoff PLC – Attorneys for start-up companies
  d. Vivus Software – A 2.0 way to find and recruit talent
  e. Barber Martin Agency – What are agencies looking for when they make a hire?

Please register as soon as possible because this event is open to members first, then the general public. Once it sells out there are NO “Could I just come and join in?” at the last minute…

Also, if you join us, you must commit to staying through the 70-minute extreme speed networking event. Leaving in the middle will mess up the order of the tables. Thanks.

Sponsored by

Wednesday, November 19, 2008
Focusing your Marketing Resources in a Slowing Economy

November Sponsors: American Family Fitness, the 2008 winner of the Greater Richmond Chamber of Commerce Impact Award.
The Hoople Group

Guest Panel: Steve Kimball – Managing Director of Tuscan Advisors;
Mark Cipolletti Mondial Assistance Vice President of Marketing Communications USA; Ross Mattis Co-Owner of Barrel Thief Wine Shop & Café

When: Wednesday, November 19,  2009, 11:30 am – 1:00 pm

Where: University of Richmond’s Jepson Alumni Center

Cost: $25 for members; $40 for non-members; $20 for students (We now accept on-line credit card payments. If you can not pre-pay, payment is cash or check at the door, if you do not cancel by the RSVP date in advance of event we will bill you.)

RSVP: Friday, November 14, 2008  Billing Inquires

This luncheon is all about you and helping your business focus on the right drivers and activities.

Join us for a topical panel discussion to with three Richmond-area executives. We’ll discuss strategies that you can use TODAY to help you and your company thrive (or survive) in the current market.

Additionally, you can send your questions before the luncheon to make sure you get the information you need. Send your questions to peter@hooplegroup.com.

Panelists include:

Steve Kimball – Managing Director of Tuscan Advisors

Steve has more than a decade starting, growing and reinventing businesses and as hands-on experience launching innovative business models, introducing new products and acquiring and integrating companies.

Mark Cipolletti, Mondial Assistance
Vice President of Marketing Communications USA

Mondial Assistance serves millions of people each year with travel protection and assistance, concierge services, event ticket protection, and international medical assistance and evacuation management in virtually every country on earth.

Ross Mattis - Co-Owner of Barrel Thief Wine Shop & Café

Barrel Thief is a unique wine concept bringing together a 400+ label retail shop with the enjoyment of a wine bar and café. Founded by life-long best friends, Barrel Thief provides a comfortable and relaxed environment to experience wine

October 15, 2008, Wednesday
Coliseum Rocks — How did the Convention Center in Raleigh become one of the country’s leading meeting destinations?

Guest Speakers: Capstrat, Raleigh, NC
When: Wednesday, October 15,  2008, 11:30 am – 1:00 pm
Where: University of Richmond’s Jepson Alumni Center
Cost: $25 for members; $40 for non-members; $20 for students (We now accept on-line credit card payments. If you can not pre-pay, payment is cash or check at the door, if you do not cancel by the RSVP date in advance of event we will bill you.)
RSVP: Thursday, October 9, 2008  Billing Inquires

Two bigwigs from Capstrat in Raleigh share the tale of a great building and behind-the-scenes fun that made it what it is today.

September 18, 2008,  Thursday
Social Media: Is it a Marketing Tool, Branding Tool, or simply Engagement?

Guest Speaker: Marci De Vries, Vice President, Digital Communications
When: Thursday, September 18,  2008, 11:30 am – 1:00 pm
Where: University of Richmond’s Jepson Alumni Center
Cost: $25 for members; $40 for non-members; $20 for students (We now accept on-line credit card payments. If you can not pre-pay, payment is cash or check at the door, if you do not cancel by the RSVP date in advance of event we will bill you.)
RSVP: Friday, September 12, 2008  Billing Inquires

Marci De Vries is Vice President, Digital Communications. Imre Communications acquired Marci’s digital marketing company, MDV Communications, in 2007, gaining her extensive expertise in online marketing gleaned from more than 15 years in marketing and public relations in both traditional and online media. Marci focuses largely on developing communications channels for customer acquisition and increased revenue generation for our clients. And she oversees a team of digital team experts in search engine marketing and optimization, software development and online technologies.

June 19, 2008,  Thursday
Radical Listening: Leveraging Social Media for Customer Insight & Intimacy

Guest Speaker: Leslie Forde, Vice President of Strategic Alliances, Communispace Corporation
When: Thursday, June 19,  2008, 11:45 am – 1:00 pm
 (registration begins at 11:15 am) *NOTE NEW TIME
Where: University of Richmond’s Jepson Alumni Center
Cost: $25 for members; $40 for non-members; $20 for students (We now accept on-line credit card payments. If you can not pre-pay, payment is cash or check at the door, if you do not cancel by the RSVP date in advance of event we will bill you.)
RSVP: Friday, June 13, 2008  Billing Inquires

Using social media as more than a new channel for advertising and communications, Leslie will discuss the concept of ‘radical listening’ to customers and how social media can be used to actively listen and participate in the customer conversation.

Leslie Forde is a marketing and brand management veteran having held positions with Xerox, Bausch & Lomb and Allstate Insurance. Today, she is vice president of strategic alliances at Communispace Corporation, where she develops strategic partnerships with customer-focused organizations including marketing consultancies, advertising firms and public relations agencies. She helps Communispace’s partner companies to effectively leverage customers by integrating them into the marketing conversation and providing them the tools they need to improve overall marketing effectiveness.

Communispace Corporation is one of the fastest growing social networking companies in the country. The company enables global businesses to continuously engage with, and listen to, their customers, generating extraordinary insights and delivering phenomenal business results. Communispace’s 200+ employees build and manage the more than 300 private online customer communities for a marquee list of Fortune 500 companies like Kraft, Unilever, Hewlett-Packard, GlaxoSmithKline, Charles Schwab, and InterContinental Hotels Group. Communispace has received a number of awards and citations over the last several years, including the first Forrester Groundswell Award for most innovative and effective business use of social technologies and the Massachusetts Technology Leadership Council’s Best Social Media Company of the Year.

Accounting Inquires

We understand that schedules sometimes change. If you have registered for an event and determine that you cannot attend, please let us know by the stated RSVP date and time. This allows us to cancel your food order or give your seat to another guest. If we don't find out in time to cancel food orders we are charged for your reservation and must pass that cost along to you.

To help the chapter hold down event costs and reduce volunteer processing time, we will move to a credit card only payment policy on January 1, 2009 and we will no longer offer a billing option for future chapter events. We recommend that you print your on-line registration form to use as your receipt for reimbursement or tax purposes.

We work with The Bookkeeping Department to handle our accounting. If you have any questions about your credit payment, please feel free to contact them during normal business hours.

Directions to UR

The University of Richmond is located in the far west end of Richmond near the intersection of River Road and College Road. The Jepson Alumni Center is building #49 at the bottom of the campus map (pdf document). Click here for a campus map of the University of Richmond.  Click here for driving directions to the University of Richmond in the far west end. When you arrive at the Center you will find plenty of free parking available on your left. As you approach the Center on foot, continue past the covered walkway and enter the center doors. Immediately turn left, continue down the hall and take your first left where you will see the registration table.
 

2008 - 2009 Luncheon Costs
$25 for Members
$40 for guests
$20 for students
 

Make a difference – Sponsor a student
Join the Richmond AMA's College Connections program! You can sponsor one or more local marketing students at an upcoming luncheon. It costs only $20 per student. Sign up today by contacting the Chapter Vice President for Collegiate Relations.
 

Registration Closed?
When we reach a predetermined limit for a particular event we will close registration, even if our RSVP date and time has not yet occurred. Throughout the year we may experience higher than usual demand to attend an AMA-Richmond event or luncheon. We are proud of our programs and they are just too good to miss so we offer a Wait List for people who register after a registration deadline has passed. Being placed on the Wait List does NOT guarantee you a seat but simply a seating option should something open up. If you get placed on our Wait List someone on our registration team will be in contact with you. We ask that all registrants arrive and check-in no later than 5 minutes prior to the beginning of an event or luncheon. If you are attending a luncheon, you should check-in no later than 11:55 am. Any open seats at this time may be relinquished to those on our Wait List on a first come, first serve basis.

If you are on our Wait List for an event, please arrive early and let the registration desk know you are on the Wait List for that event. We will do everything we can to accommodate you. Thank you for your patience and understanding.