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LEARN - Luncheons
Many say our monthly luncheons, held September through June, are the
best part about membership in the AMA. Our
luncheon speakers - all
experts in their fields - offer stimulating presentations. You also
have the opportunity to meet new people or visit with other
associates and share ideas over a great meal. Improve your
professional development by attending our next luncheon.
Our luncheons are held at the Jepson Alumni
Center on the campus of the University of Richmond. Free parking
is available in the off-street lot in front of the Jepson Alumni
Center.
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Luncheon
Thursday, June 17, 2010
Facebook Famous: How to Market Your Business
on the Biggest Social Networking Site
Guest Speaker:
Shama Kabani,
Best-selling author The Zen of Social Media Marketing
When: 11:30 am – 1:00 pm
* We request that
registered attendees sign in no later than 11:55 am for luncheons.
Any open seats at this time may be relinquished to those
on our Wait List on a first come, first serve basis.
Where: University of Richmond’s
Jepson Alumni Center
RSVP: Extended to...
Wednesday, June 16, 12:00 noon or until we sellout.
As of 4:20 pm
6/14 we have 5 seats left. When we sellout, please read about the
"Wait List" at the end of this paragraph.
Late Registration:
$30 for members; $45 for non-members;
$25 for students
(We only accept on-line credit card payments.)
Credit Card Transaction
Inquires
Cancellations
Wait List
Facebook has grown
79% in the last few months. With over 400 million users,
how will you make your mark on the world’s biggest
social networking site? Shama Kabani, dubbed an “online
marketing shaman and a master millennial of the
universe” by Fast Company.com and author of the best
selling The Zen of Social Media Marketing shows you how
at AMA-Richmond’s June Luncheon!
Shama will share her
passion for the world of new media marketing. Come learn
how to use Facebook (LinkedIn and Twitter, too) to build
your brand, establish your expertise, and market your
business including:
• How to measure your social
media efforts
• How to build an excellent, attention-grabbing fan page
• How to successfully run a Facebook Ad campaign
Whether you already have a
Facebook page or are thinking about creating one, don’t miss this
special social media marketing event. Join Shama and your marketing
friends at our June Luncheon and become “Facebook Famous!”

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* Are you a member registering through this link and
being charged the Guest rate?
Has your email address changed? Are you having trouble with your
online registration?
CLICK HERE and visit ASK AMA for more information.
UPCOMING LUNCHEONS
& EVENTS
- SAVE THE DATE
To Be Announced
PAST LUNCHEONS
Luncheon
Thursday, May 20, 2010
Overstock.com
Guest Speaker: Stormy Simon,
SVP of Marketing and Customer Care, Overstock.com (bio)
When: 11:30 am – 1:00 pm
* We request that
registered attendees sign in no later than 11:55 am for luncheons.
Any open seats at this time may be relinquished to those
on our Wait List on a first come, first serve basis.
Where: University of Richmond’s
Jepson Alumni Center
Early Bird Registration till 5/13: $25 for members; $40 for non-members; $20 for
students
Late Registration 5/14 - 3/19: $30 for members; $45 for non-members;
$25 for students
(We only accept on-line credit card payments.)
Credit Card Transaction
Inquires
You’ve heard their
ads. You’ve seen their website. Now, meet the one of the
faces behind the Overstock.com brand at our May
Luncheon!
Stormy Simon, SVP of
Marketing and Customer Care for Overstock.com, will
share her passion for customer care and reveal why The
National Retail Federation has announced that
Overstock.com is #2 in customer service nationwide.
Stormy will also give insight
about
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Why customer service is so
important to your organization
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How to manage your online brand
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The difference between bricks and
mortar retail branding vs. online branding
The Overstock.com “Vision”
sums it up this way:
Overstock.com provides online shoppers the best value and a
superior customer experience. We are honest, helpful, efficient,
accountable and trustworthy, and we are committed to profitability
and service. We want our colleagues and customers to feel At Home
with the "O".
Feel at Home with the “O”. Join Stormy
and your AMA Marketing Friends at the May Luncheon!
About Overstock.com
Overstock.com is an online retailer offering a wide variety of
high-quality, brand-name merchandise at discount prices, including
bedding, home decor, appliances, watches, jewelry, electronics,
sporting goods, clothing and shoes. They give customers an
opportunity to shop for bargains conveniently, while offering
manufacturers, distributors and other retailers an alternative sales
channel for liquidating their inventory.
www.overstock.com
Luncheon
Thursday, April 15, 2010
Learn About PM USA’s Marketing
Practices
Speaker: Albert T. Bingenheimer - Manager,
Digital Delivery, Altria Consumer Engagement Services
(bio)
When: 11:30 am – 1:00 pm
* We request that
registered attendees sign in no later than 11:55 am for luncheons.
Any open seats at this time may be relinquished to those
on our Wait List on a first come, first serve basis.
Where: University of Richmond’s
Jepson Alumni Center
Registration:
$25 for members; $40 for non-members;
$25 for students
(We only accept on-line credit card payments.)
Credit Card Transaction
Inquires
Your chance to register for this
month's luncheon is quickly drawing to a close. You
won't want to miss this luncheon. We have added extra
seating and are extending registration until Wednesday
evening or until we fill the last few seats that are
available, whichever comes first.
Come learn about how PM USA
markets its products responsibly to adult tobacco
consumers. Discussion will include Marlboro.com, Philip
Morris USA’s age-restricted website, which became
available to smokers 21 or older on February 25th, 2009.
Want to know more about…
• Who is PM USA?
• How PM USA markets tobacco products
responsibly?
• How Philip Morris USA’s Marlboro brand uses a
multi-channel approach to encourage smokers,
21 years of age or older, to
visit Marlboro.com?
• How Philip Morris USA uses digital marketing
responsibly?
PM USA is a subsidiary of
Altria Group, Group Inc., the parent company of Philip
Morris USA; John Middleton Co.; U.S. Smokeless Tobacco
Co.; Philip Morris Capital Corporation; and Ste Michelle
Wine Estates. PM USA is the largest domestic tobacco
company and is located here in Richmond.
Sponsored by:

Luncheon
March 18, 2010, Thursday
Generational Marketing –
Baby Boomers and Beyond
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Guest Speaker:
Art Webb, President of BCF
When: 11:30 am – 1:00 pm
* We request that
registered attendees sign in no later than 11:55 am for luncheons.
Any open seats at this time may be relinquished to those
on our Wait List on a first come, first serve basis.
Where: University of Richmond’s
Jepson Alumni Center
Early Bird Registration till 3/11: $25 for members; $40 for non-members; $20 for
students
Late Registration 3/12 - 3/15: $30 for members; $45 for non-members;
$25 for students
(We only accept on-line credit card payments.)
Credit Card Transaction
Inquires
Many marketing professionals make
the mistake of viewing the world through their own,
personally-biased, lens. Don't make the mistake of
believing that your audience looks, and behaves, just
like you. They don't. Especially today. Our country is
experiencing seismic generational changes and as such,
marketers need to be more nimble -- and diverse in their
approach -- than ever before.
Art Webb, president of BCF,
a Brand Communications firm located in Virginia Beach,
will share insights to these dramatic changes, and offer
guidance on managing today's evolving marketing
landscape. Focusing on the agencies strengths in
marketing to the most powerful and media-savvy
demographic - the Baby Boomers - Art forged a business
partnership with the Boomer Project, the nation’s
foremost experts on Boomer behavior. Approximately once
a quarter, BCF and the Boomer Project field
industry-specific, nationwide studies to provide clients
with insights specific to their business and bottom
line. An unconventional and lively speaker, Art has
entertained and enlightened audiences across the nation
with the business potential of history’s wealthiest
generation.
Sponsored by:

Luncheon
February 18, 2010, Thursday
Do Today’s
Marketing and Advertising Graduates Know More than You Do?
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Guest Panelists: |
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Andrew P. Feldstein, Department of
Management and Marketing. School of Business. Virginia State
University. |
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Lisa Van Riper, Assistant vice president for communications,
University of Richmond. |
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David J. Urban, Ph.D., P.C.M. Interim Dean and Professor of
Marketing, Virginia Commonwealth University-School of Business. |
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When: 11:30 am – 1:00 pm
* We request that
registered attendees sign in no later than 11:55 am for luncheons.
Any open seats at this time may be relinquished to those
on our Wait List on a first come, first serve basis.
Where: University of Richmond’s
Jepson Alumni Center
Cost: $25 for members; $40 for non-members; $20 for
students
(We only accept on-line credit card payments.)
Credit Card Transaction
Inquires
Luncheon
January 21, 2010, Thursday
UPS Freight |
Who: Brian Kaman, Product
Manager for UPS Freight
(Brian's
PowerPoint Presentation)
When: 11:30 am – 1:00 pm
* We request that
registered attendees sign in no later than 11:55 am for luncheons.
Any open seats at this time may be relinquished to those
on our Wait List on a first come, first serve basis.
Where: University of Richmond’s
Jepson Alumni Center
Cost: $25 for members; $40 for non-members; $20 for
students
(We only accept on-line credit card payments.)
Credit Card Transaction
Inquires
RSVP & CANCELLATIONS: RSVP by 1/15/2010. Invitations have been
sent. Non-members may register by clicking on the "Register Now"
button.
Registration Closed?
UPS Freight, one of the largest
less-than-truckload (LTL) carriers in the United States and a
leading truckload service provider, serves customers throughout
North America, Puerto Rico, Guam and the U.S. Virgin Islands.
Join Brian Kaman, Product Manager for UPS
Freight, as he shares how they introduced a series of enhancements
that are part of a long-term strategy to boost the value proposition
for UPS Freight customers through faster transit times, technology
and reliability. To that end, UPS Freight has reduced transit time
on some 20,000 lanes since 2006.
Brian has played a key role in the
evolution of UPS Freight (formerly Overnite Transportation) since
the company was acquired by UPS in 2005. Before becoming a Product
Manager for UPS Freight, he was a member of the acquisition
integration team that helped define the marketing plan for the
largest acquisition in the history of UPS.
Luncheon
December 17, 2009, Thursday
Speed Networking |
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When: 11:30 am – 1:00 pm
* Registration begins at
11:30. You may pick up your lunch at this time. It
is not a sit-down lunch, so please arrive as close
to 11:30 as possible.
Where: University of Richmond’s
Jepson Alumni Center
Cost: $25 for members; $40 for non-members; $20 for
students
(We only accept on-line credit card payments.)
Accounting Inquires
RSVP & CANCELLATIONS: Tuesday, December 15, 2009 5:00 p.m.
Registration Closed?
Brought back
by popular demand, AMA-Richmond presents another
round of Speed Networking. Through a unique process
everyone will get a chance to meet everyone
attending, give your elevator speech and pass out
your business cards (bring plenty... we really mean
it). This is your last big chance of the year to
network with scores of fellow marketers and business
people in Virginia. Plan on staying after to make
some important follow-up connections. And bring a
big stack of business cards, you will not want to
run out. This event is limited to the first 120 to
register.
Luncheon
November 19, 2009, Thursday
MWV—How Brands
Take Shape |
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Transforming the brand of a paper company
to a
global packaging organization.
Guest Speaker:
Diana Rodriguez, Director of Brand, MWV
Presentation:
Click here for the PowerPoint
When: 11:30 am – 1:00 pm
* We request that
registered attendees sign in no later than 11:55 am for luncheons.
Any open seats at this time may be relinquished to those
on our Wait List on a first come, first serve basis.
Where: University of Richmond’s
Jepson Alumni Center
Cost: $25 for members; $40 for non-members; $20 for
students
(We only accept on-line credit card payments.)
Accounting Inquires
RSVP & CANCELLATIONS: Registration extended till Tuesday, November
17, 5:00 pm
Registration Closed?
MWV…the
brand formerly known as MeadWestVaco….is the
packaging partner of choice for many of the world’s
most admired brands. With a presence in 30 countries
and customers in more than 100, MWV creates custom
packaging for a wide array of industries from beauty
& personal care to food service and beyond.
Join Diana Rodriguez, Director of Brand for MWV, as
she shares about MWV's transformation journey of
aligning and rebranding a global B2B company. She
will also highlight how delivering a differentiated
value proposition to customers enables stronger
customer relationships and innovative growth.
Prior to joining MWV, Diana worked at Capital One in
the Communications department, and in the power
industry, working at AES Corporation, and later
consulting for energy companies to include Dominion,
Petrobras, PEPCO, and Entergy.
Sponsored by:

Luncheon
October 15, 2009, Thursday
Rebranding ChildFund |
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Guest Speaker: Michael Pressendo, Vice
President, Global Marketing and Strategic Resources for
ChildFund
When: 11:30 am – 1:00 pm
* We request that
registered attendees sign in no later than 11:55 am for luncheons.
Any open seats at this time may be relinquished to those
on our Wait List on a first come, first serve basis.
Where: University of Richmond’s
Jepson Alumni Center
Cost: $25 for members; $40 for non-members; $20 for
students
(We only accept on-line credit card payments.)
Accounting Inquires
RSVP & CANCELLATIONS: CLOSED
Registration Closed?
Christian Children’s Fund is a widely recognizable
brand, not only in Richmond, but around the world. So, why did they
choose to change their name?
Join Mike Pressendo, VP of Global Marketing and Strategic Resources
for ChildFund, as he shares an international perspective to
marketing a non-profit and the importance of alignment and
rebranding. He will also give insight on child poverty and what YOU
should know.
Prior to joining ChildFund, Mike led the marketing and branding
initiatives at the Make-A-Wish Foundation of America as its director
of Brand Communications. While there, he was instrumental in
transforming its brand and e-marketing strategies, helping it
achieve its status as one of the most well-known and highly regarded
children’s charities in the United States. He is described by
colleagues as strategic and savvy when it comes to the web and is a
great builder of networks and alliances.
ChildFund International works worldwide to reduce the roots of
poverty and is one of the most respected child development
organizations in the world. Website:
www.childfund.org
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Sponsored by: |
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Luncheon
September 10, 2009,
Thursday
Save Money.
Live Better. Sound Familiar?
Guest
Speaker:
Bruce Fougere ,
The Martin Agency
When: 11:30 am – 1:00 pm
* We request that
registered attendees sign in no later than 11:55 am for luncheons.
Any open seats at this time may be relinquished to those on our
Wait List on a first come, first serve basis.
Where:
University of Richmond’s
Jepson Alumni Center
Cost:
$25 for members; $40 for non-members; $20 for students
(We only accept on-line credit card payments.)
Accounting Inquires
RSVP & CANCELLATIONS: Wednesday, September 9, noon
Registration Closed?
Bruce is currently a Vice President and Associate
Creative Director with The Martin Agency and will be
sharing his experience on the Wal-Mart in store
television network. A fascinating story about customer
behavior and how demographics are pinpointed by timely
ads broadcast in the stores according to who is shopping
at the time. Bruce will also reveal more on the
philosophy, research and strategy behind this highly
successful in store networking initiative.
Prior to joining Martin, Bruce had been a Group Creative
Director with McKinney & Silver, an Associate Creative
Director at Euro RSCG Circle and held copywriter
positions with numerous agencies including Leo Burnett.
He's worked with many household name clients over the
years including Quest, Audi, Travelocity, Sony, Labatts
Breweries, Mobile Oil and others.
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Accounting Inquires
We
understand that schedules sometimes change. If you have registered
for an event and determine that you cannot attend, please let us
know by the stated RSVP date and time. This allows us to cancel your
food order or give your seat to another guest. If we don't find out
in time to cancel food orders we are charged for your reservation
and must pass that cost along to you.
To
help the chapter hold down event costs and reduce volunteer
processing time, effective January 1, 2009 we will no longer offer a billing option for
chapter events. We recommend that you print your on-line
registration form to use as your receipt for reimbursement or tax
purposes.
If you experienced a problem with your credit card transaction,
please
click here.
[TOP]
Directions
to UR

The University of Richmond is located in the far west end of
Richmond near the intersection of River Road and College Road. The
Jepson Alumni Center is building #49 at the bottom of the campus map
(pdf document).
Click here for a campus map of the University of Richmond.
Click here for driving directions to the University of
Richmond in the far west end. When you arrive at the Center
you will find plenty of free parking available on your left. As you
approach the Center on foot, continue past the covered walkway and enter the
center doors. Immediately turn left, continue down the hall and take
your first left where you will see the registration table.
[TOP]
Current Luncheon Costs
for Early Bird Registration
$25 for Members
$40 for guests
$20 for students
Make a difference – Sponsor a student
Join the Richmond AMA's College Connections program! You can sponsor
one or more local marketing students at an upcoming luncheon. It
costs only $20 per student. Sign up today by contacting the
Chapter Vice President
for Collegiate Relations.
[TOP]
Registration Cancellations & Modifications
It is possible for you to modify your
registration up until the Early Bird Reservation date for an event
of luncheon or as otherwise noted on our website. You need to use
you "confirmation" code that you printed at the end of your online
registration process or it can be found in your confirmation email
that was sent to your email address after you registered. We must
turn in our registration numbers to our vendors by the deadlines
they set and can not offer refunds after our first RSVP date.
Registration Closed?
When we reach a predetermined limit for a particular event we will
close registration, even if our RSVP date and time has not yet
occurred. Throughout the year we may experience higher than usual
demand to attend an AMA-Richmond event or luncheon. We are proud of
our programs and they are just too good to miss so we offer a
Wait List for people who register after a registration deadline
has passed. Being placed on the Wait List does NOT guarantee you a
seat but simply a seating option should something open up. If you
get placed on our Wait List someone on our registration team will be
in contact with you. We ask that all
registrants arrive and check-in no later than 5 minutes prior to the
beginning of an event or luncheon. If you are attending a luncheon,
you should check-in no later than 11:55 am. Any open seats at this
time may be relinquished to those on our Wait List on a first come,
first serve basis.
If you are on our Wait List for an event, please arrive early and
let the registration desk know you are on the Wait List for that
event. We will do everything we can to accommodate you. Thank you
for your patience and understanding.
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