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LEARN - Luncheons
 
Many say our monthly luncheons, held September through June, are the best part about membership in the AMA. Our luncheon speakers - all experts in their fields - offer stimulating presentations. You also  have the opportunity to meet new people or visit with other associates and share ideas over a great meal. Improve your professional development by attending our next luncheon. 

Our luncheons are held at the Jepson Alumni Center on the campus of the University of Richmond. Free parking is available in the off-street lot in front of the Jepson Alumni Center.

SOLD OUTLuncheon
Thursday, June 17, 2010
Facebook Famous: How to Market Your Business on the Biggest Social Networking Site

Guest Speaker: Shama Kabani,
Best-selling author The Zen of Social Media Marketing


When: 11:30 am – 1:00 pm 
* We request that registered attendees sign in no later than 11:55 am for luncheons. Any open seats at this time may be relinquished to those on our Wait List on a first come, first serve basis.

Where: University of Richmond’s Jepson Alumni Center

RSVP: Extended to...

Wednesday, June 16, 12:00 noon or until we sellout.
As of 4:20 pm 6/14 we have 5 seats left. When we sellout, please read about the "Wait List" at the end of this paragraph.

Late Registration:
$30 for members; $45 for non-members; $25 for students

(We only accept on-line credit card payments.)   Credit Card Transaction Inquires   Cancellations   Wait List

Facebook has grown 79% in the last few months. With over 400 million users, how will you make your mark on the world’s biggest social networking site? Shama Kabani, dubbed an “online marketing shaman and a master millennial of the universe” by Fast Company.com and author of the best selling The Zen of Social Media Marketing shows you how at AMA-Richmond’s June Luncheon!

Shama will share her passion for the world of new media marketing. Come learn how to use Facebook (LinkedIn and Twitter, too) to build your brand, establish your expertise, and market your business including:

• How to measure your social media efforts
• How to build an excellent, attention-grabbing fan page
• How to successfully run a Facebook Ad campaign

Whether you already have a Facebook page or are thinking about creating one, don’t miss this special social media marketing event. Join Shama and your marketing friends at our June Luncheon and become “Facebook Famous!”

SOLD OUT




* Are you a member registering through this link and being charged the Guest rate?
Has your email address changed? Are you having trouble with your online registration?
CLICK HERE and visit ASK AMA for more information.


Special Thanks to the Businesses and Individuals that
Support the American Marketing Association Richmond Chapter:

 
  Gold Sponsor:
Philip Morris USA

Silver Sponsor:
Planet Central
Comcast Spotlight
Elevation
Fête Studio

Bronze Sponsor:
Brand Planning LLC

Dave & Buster's
Techead
 

JobLink Sponsor:

 

Student Sponsors:
 


UPCOMING LUNCHEONS & EVENTS  -  SAVE THE DATE

To Be Announced


PAST LUNCHEONS

Luncheon
Thursday, May 20, 2010
Overstock.com

Guest Speaker: Stormy Simon, SVP of Marketing and Customer Care, Overstock.com (bio)

When: 11:30 am – 1:00 pm 
* We request that registered attendees sign in no later than 11:55 am for luncheons. Any open seats at this time may be relinquished to those on our Wait List on a first come, first serve basis.

Where: University of Richmond’s Jepson Alumni Center

Early Bird Registration till 5/13: $25 for members; $40 for non-members; $20 for students

Late Registration 5/14 - 3/19: $30 for members; $45 for non-members; $25 for students

(We only accept on-line credit card payments.)   Credit Card Transaction Inquires

You’ve heard their ads. You’ve seen their website. Now, meet the one of the faces behind the Overstock.com brand at our May Luncheon!

Stormy Simon, SVP of Marketing and Customer Care for Overstock.com, will share her passion for customer care and reveal why The National Retail Federation has announced that Overstock.com is #2 in customer service nationwide.

Stormy will also give insight about

  • Why customer service is so important to your organization

  • How to manage your online brand

  • The difference between bricks and mortar retail branding vs. online branding

The Overstock.com “Vision” sums it up this way:
Overstock.com provides online shoppers the best value and a superior customer experience. We are honest, helpful, efficient, accountable and trustworthy, and we are committed to profitability and service. We want our colleagues and customers to feel At Home with the "O".

Feel at Home with the “O”. Join Stormy and your AMA Marketing Friends at the May Luncheon!

About Overstock.com
Overstock.com is an online retailer offering a wide variety of high-quality, brand-name merchandise at discount prices, including bedding, home decor, appliances, watches, jewelry, electronics, sporting goods, clothing and shoes. They give customers an opportunity to shop for bargains conveniently, while offering manufacturers, distributors and other retailers an alternative sales channel for liquidating their inventory.

www.overstock.com


Luncheon
Thursday, April 15, 2010
Learn About PM USA’s Marketing Practices

Speaker: Albert T. Bingenheimer - Manager, Digital Delivery, Altria Consumer Engagement Services  (bio)

When: 11:30 am – 1:00 pm 
* We request that registered attendees sign in no later than 11:55 am for luncheons. Any open seats at this time may be relinquished to those on our Wait List on a first come, first serve basis.

Where: University of Richmond’s Jepson Alumni Center

Registration: $25 for members; $40 for non-members; $25 for students
(We only accept on-line credit card payments.)   Credit Card Transaction Inquires

Your chance to register for this month's luncheon is quickly drawing to a close. You won't want to miss this luncheon. We have added extra seating and are extending registration until Wednesday evening or until we fill the last few seats that are available, whichever comes first.

Come learn about how PM USA markets its products responsibly to adult tobacco consumers. Discussion will include Marlboro.com, Philip Morris USA’s age-restricted website, which became available to smokers 21 or older on February 25th, 2009.

Want to know more about…
      • Who is PM USA?
      • How PM USA markets tobacco products responsibly?
      • How Philip Morris USA’s Marlboro brand uses a multi-channel approach to encourage smokers,
         21 years of age or older, to visit Marlboro.com?
      • How Philip Morris USA uses digital marketing responsibly?

PM USA is a subsidiary of Altria Group, Group Inc., the parent company of Philip Morris USA; John Middleton Co.; U.S. Smokeless Tobacco Co.; Philip Morris Capital Corporation; and Ste Michelle Wine Estates. PM USA is the largest domestic tobacco company and is located here in Richmond.

Sponsored by:    

 


Luncheon
March 18, 2010, Thursday
Generational Marketing – Baby Boomers and Beyond

 

Guest Speaker: Art Webb, President of BCF

When: 11:30 am – 1:00 pm 
* We request that registered attendees sign in no later than 11:55 am for luncheons. Any open seats at this time may be relinquished to those on our Wait List on a first come, first serve basis.

Where: University of Richmond’s Jepson Alumni Center

Early Bird Registration till 3/11: $25 for members; $40 for non-members; $20 for students
Late Registration 3/12 - 3/15: $30 for members; $45 for non-members; $25 for students

(We only accept on-line credit card payments.)   Credit Card Transaction Inquires

Many marketing professionals make the mistake of viewing the world through their own, personally-biased, lens. Don't make the mistake of believing that your audience looks, and behaves, just like you. They don't. Especially today. Our country is experiencing seismic generational changes and as such, marketers need to be more nimble -- and diverse in their approach -- than ever before.

Art Webb, president of BCF, a Brand Communications firm located in Virginia Beach, will share insights to these dramatic changes, and offer guidance on managing today's evolving marketing landscape. Focusing on the agencies strengths in marketing to the most powerful and media-savvy demographic - the Baby Boomers - Art forged a business partnership with the Boomer Project, the nation’s foremost experts on Boomer behavior. Approximately once a quarter, BCF and the Boomer Project field industry-specific, nationwide studies to provide clients with insights specific to their business and bottom line. An unconventional and lively speaker, Art has entertained and enlightened audiences across the nation with the business potential of history’s wealthiest generation.

Sponsored by:


Luncheon
February 18, 2010, Thursday
Do Today’s Marketing and Advertising Graduates Know More than You Do?
 
Guest Panelists:
  Andrew P. Feldstein, Department of Management and Marketing. School of Business. Virginia State University.
  Lisa Van Riper, Assistant vice president for communications, University of Richmond.
  David J. Urban, Ph.D., P.C.M. Interim Dean and Professor of Marketing, Virginia Commonwealth University-School of Business.

When: 11:30 am – 1:00 pm 
* We request that registered attendees sign in no later than 11:55 am for luncheons. Any open seats at this time may be relinquished to those on our Wait List on a first come, first serve basis.

Where: University of Richmond’s Jepson Alumni Center

Cost: $25 for members; $40 for non-members; $20 for students
(We only accept on-line credit card payments.)   Credit Card Transaction Inquires


Luncheon
January 21, 2010, Thursday 
UPS Freight 

Who: Brian Kaman, Product Manager for UPS Freight 
(Brian's PowerPoint Presentation)

When: 11:30 am – 1:00 pm 
* We request that registered attendees sign in no later than 11:55 am for luncheons. Any open seats at this time may be relinquished to those on our Wait List on a first come, first serve basis.

Where: University of Richmond’s Jepson Alumni Center

Cost: $25 for members; $40 for non-members; $20 for students
(We only accept on-line credit card payments.)   Credit Card Transaction Inquires

RSVP & CANCELLATIONS: RSVP by 1/15/2010. Invitations have been sent. Non-members may register by clicking on the "Register Now" button.
Registration Closed?
 

UPS Freight, one of the largest less-than-truckload (LTL) carriers in the United States and a leading truckload service provider, serves customers throughout North America, Puerto Rico, Guam and the U.S. Virgin Islands.

Join Brian Kaman, Product Manager for UPS Freight, as he shares how they introduced a series of enhancements that are part of a long-term strategy to boost the value proposition for UPS Freight customers through faster transit times, technology and reliability. To that end, UPS Freight has reduced transit time on some 20,000 lanes since 2006.

Brian has played a key role in the evolution of UPS Freight (formerly Overnite Transportation) since the company was acquired by UPS in 2005. Before becoming a Product Manager for UPS Freight, he was a member of the acquisition integration team that helped define the marketing plan for the largest acquisition in the history of UPS.


Luncheon
December 17, 2009, Thursday 
Speed Networking
   

When: 11:30 am – 1:00 pm 
* Registration begins at 11:30. You may pick up your lunch at this time. It is not a sit-down lunch, so please arrive as close to 11:30 as possible.

Where: University of Richmond’s Jepson Alumni Center

Cost: $25 for members; $40 for non-members; $20 for students
(We only accept on-line credit card payments.)   Accounting Inquires

RSVP & CANCELLATIONS: Tuesday, December 15, 2009 5:00 p.m.
Registration Closed?

Brought back by popular demand, AMA-Richmond presents another round of Speed Networking. Through a unique process everyone will get a chance to meet everyone attending, give your elevator speech and pass out your business cards (bring plenty... we really mean it). This is your last big chance of the year to network with scores of fellow marketers and business people in Virginia. Plan on staying after to make some important follow-up connections. And bring a big stack of business cards, you will not want to run out. This event is limited to the first 120 to register.

 


Luncheon
November 19, 2009, Thursday 
MWV—How Brands Take Shape
   


Transforming the brand of a paper company
to a global packaging organization.

Guest Speaker: Diana Rodriguez, Director of Brand, MWV

Presentation: Click here for the PowerPoint

When: 11:30 am – 1:00 pm 
* We request that registered attendees sign in no later than 11:55 am for luncheons. Any open seats at this time may be relinquished to those on our Wait List on a first come, first serve basis.

Where: University of Richmond’s Jepson Alumni Center

Cost: $25 for members; $40 for non-members; $20 for students
(We only accept on-line credit card payments.)   Accounting Inquires

RSVP & CANCELLATIONS: Registration extended till Tuesday, November 17, 5:00 pm
Registration Closed?

MWV…the brand formerly known as MeadWestVaco….is the packaging partner of choice for many of the world’s most admired brands. With a presence in 30 countries and customers in more than 100, MWV creates custom packaging for a wide array of industries from beauty & personal care to food service and beyond.

Join Diana Rodriguez, Director of Brand for MWV, as she shares about MWV's transformation journey of aligning and rebranding a global B2B company. She will also highlight how delivering a differentiated value proposition to customers enables stronger customer relationships and innovative growth.

Prior to joining MWV, Diana worked at Capital One in the Communications department, and in the power industry, working at AES Corporation, and later consulting for energy companies to include Dominion, Petrobras, PEPCO, and Entergy.

Sponsored by:
 


Luncheon
October 15, 2009, Thursday 
Rebranding ChildFund
   

Guest Speaker: Michael Pressendo, Vice President, Global Marketing and Strategic Resources for ChildFund

When: 11:30 am – 1:00 pm 
* We request that registered attendees sign in no later than 11:55 am for luncheons. Any open seats at this time may be relinquished to those on our Wait List on a first come, first serve basis.

Where: University of Richmond’s Jepson Alumni Center

Cost: $25 for members; $40 for non-members; $20 for students
(We only accept on-line credit card payments.)   Accounting Inquires

RSVP & CANCELLATIONS: CLOSED
Registration Closed?

Christian Children’s Fund is a widely recognizable brand, not only in Richmond, but around the world. So, why did they choose to change their name?

Join Mike Pressendo, VP of Global Marketing and Strategic Resources for ChildFund, as he shares an international perspective to marketing a non-profit and the importance of alignment and rebranding. He will also give insight on child poverty and what YOU should know.

Prior to joining ChildFund, Mike led the marketing and branding initiatives at the Make-A-Wish Foundation of America as its director of Brand Communications. While there, he was instrumental in transforming its brand and e-marketing strategies, helping it achieve its status as one of the most well-known and highly regarded children’s charities in the United States. He is described by colleagues as strategic and savvy when it comes to the web and is a great builder of networks and alliances.

ChildFund International works worldwide to reduce the roots of poverty and is one of the most respected child development organizations in the world.  Website: www.childfund.org

  Sponsored by:  

Luncheon
September
10, 2009, Thursday
Save Money. Live Better. Sound Familiar?

Guest Speaker: Bruce Fougere, The Martin Agency

When: 11:30 am – 1:00 pm 
* We request that registered attendees sign in no later than 11:55 am for luncheons. Any open seats at this time may be relinquished to those on our Wait List on a first come, first serve basis.

Where: University of Richmond’s Jepson Alumni Center

Cost: $25 for members; $40 for non-members; $20 for students
(We only accept on-line credit card payments.)   Accounting Inquires

RSVP & CANCELLATIONS: Wednesday, September 9, noon
Registration Closed?

Bruce is currently a Vice President and Associate Creative Director with The Martin Agency and will be sharing his experience on the Wal-Mart in store television network. A fascinating story about customer behavior and how demographics are pinpointed by timely ads broadcast in the stores according to who is shopping at the time. Bruce will also reveal more on the philosophy, research and strategy behind this highly successful in store networking initiative.

Prior to joining Martin, Bruce had been a Group Creative Director with McKinney & Silver, an Associate Creative Director at Euro RSCG Circle and held copywriter positions with numerous agencies including Leo Burnett. He's worked with many household name clients over the years including Quest, Audi, Travelocity, Sony, Labatts Breweries, Mobile Oil and others.

 

Accounting Inquires

We understand that schedules sometimes change. If you have registered for an event and determine that you cannot attend, please let us know by the stated RSVP date and time. This allows us to cancel your food order or give your seat to another guest. If we don't find out in time to cancel food orders we are charged for your reservation and must pass that cost along to you.

To help the chapter hold down event costs and reduce volunteer processing time, effective January 1, 2009 we will no longer offer a billing option for chapter events. We recommend that you print your on-line registration form to use as your receipt for reimbursement or tax purposes.

If you experienced a problem with your credit card transaction, please click here.                [TOP]


Directions to UR

The University of Richmond is located in the far west end of Richmond near the intersection of River Road and College Road. The Jepson Alumni Center is building #49 at the bottom of the campus map (pdf document). Click here for a campus map of the University of Richmond.  Click here for driving directions to the University of Richmond in the far west end. When you arrive at the Center you will find plenty of free parking available on your left. As you approach the Center on foot, continue past the covered walkway and enter the center doors. Immediately turn left, continue down the hall and take your first left where you will see the registration table.

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Current Luncheon Costs for Early Bird Registration
$25 for Members
$40 for guests
$20 for students
 


Make a difference – Sponsor a student
Join the Richmond AMA's College Connections program! You can sponsor one or more local marketing students at an upcoming luncheon. It costs only $20 per student. Sign up today by contacting the Chapter Vice President for Collegiate Relations.

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Registration Cancellations & Modifications
It is possible for you to modify your registration up until the Early Bird Reservation date for an event of luncheon or as otherwise noted on our website. You need to use you "confirmation" code that you printed at the end of your online registration process or it can be found in your confirmation email that was sent to your email address after you registered. We must turn in our registration numbers to our vendors by the deadlines they set and can not offer refunds after our first RSVP date.

Registration Closed?
When we reach a predetermined limit for a particular event we will close registration, even if our RSVP date and time has not yet occurred. Throughout the year we may experience higher than usual demand to attend an AMA-Richmond event or luncheon. We are proud of our programs and they are just too good to miss so we offer a Wait List for people who register after a registration deadline has passed. Being placed on the Wait List does NOT guarantee you a seat but simply a seating option should something open up. If you get placed on our Wait List someone on our registration team will be in contact with you.
We ask that all registrants arrive and check-in no later than 5 minutes prior to the beginning of an event or luncheon. If you are attending a luncheon, you should check-in no later than 11:55 am. Any open seats at this time may be relinquished to those on our Wait List on a first come, first serve basis.

If you are on our Wait List for an event, please arrive early and let the registration desk know you are on the Wait List for that event. We will do everything we can to accommodate you. Thank you for your patience and understanding.

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